Been eyeing something you wanted for months? Get your wallets ready – 11.11 is just around the corner! We get that there are some people who are super confident about purchasing stuff online, and some that are not so sure. Either way, keep reading this article for handy tips so you don’t end up emptying your wallets to online scammers!
Amazon is well-known for its exceptional reliability and user-friendliness. It quickly gained traction globally because this highly efficient platform allows people to buy and sell from any part of the world, making it one of the most well-known and highly raved e-commerce platforms.
Unfortunately, its high-density network makes Amazon an attractive proposition for scammers. Even though Amazon has installed a security net that keeps your money relatively safe, the painful process of dealing with the claims system makes the transaction frustrating.
To mitigate chances of going through all unnecessary hassles, doing your due-diligence and checking reviews goes a long way!
Checking Amazon Sellers’ reviews (The Technical Way)
1. Log into your Amazon account.
2. Find the item you want to buy and open up the listing page.
3. On the upper right-hand side of the screen, find the line that reads Ships from [Location] and sold by [Seller’s name].
4. Click on the seller’s name to see their service reviews.
5. Locate the box on the right-hand side of the screen to check the percentage. This displays positive and negative reviews received by the seller over the lifetime of their Amazon Store.
6. Click on the Feedback tab to see feedback given by previous buyers who have previously transacted with the seller.
Okay… So now we can see all these reviews, are they all credible? Short answer: No. Fraudulent sellers who find their way around loopholes still exist! Here are some additional tips you can refer to when you are trying to figure out if these reviews are sus.
More checking and and in-depth analysis (The Sherlock Way)
The Star Review Boosters
Imagine buying a product that you are so happy about that you felt a need to leave a review – You would probably leave a helpful comment about why you liked it so much! While looking for fake reviews, pay attention to the length and tone of the reviews. Star reviews boosters tend to leave short one-liners with not much detail about the service or product because they simply want to bring up the overall star rating.
The Overly-Emotional Review
If you are unhappy about a service, you will complain about a list of reasons so others will not fall prey to the same seller! Take note of reviews that are overly emotional and have very few objective explanations. A constructive review will summarise their experience with the seller and critique with reasonable explanation. However, a review with a hidden agenda would not go into much detail and try to emotionally persuade/dissuade other potential buyers instead.
Check if the reviewer has written other reviews
If a review feels sus, you can check if this reviewer has written other reviews for other sellers or products.
If this person does not write reviews often, or only writes short, vague reviews, this person’s reviews may not be the most authentic. There is a possibility that they may be doing the seller a favour, or is paid to post reviews for them.
If the reviewer has been posting a ton of short reviews in a short period of time, you should be mindful that this reviewer might be actively paid by sellers to leave good reviews for their products and services, or to knock down their competitors.
Pay attention to “Customers Also Bought” section
This section appears at the bottom of the product page. It shows you products similar or items complimentary to the product that you are currently viewing on that page. When you are looking at a gaming mouse, it may suggest a gaming headset or a keyboard at this section as these are items commonly bought alongside by customers who come to this product page.
If the products suggested in this section have nothing in association with your product, it can mean that these sellers are paying fake reviewers or giving their products away in exchange for a biased review.
Consider looking through 2-4 stars rating
As 1 star and 5 stars reviews are on the extreme end, they are more likely to be laced with hidden agendas. To get a fairer assessment of whether the seller is trustworthy, you should spend some time looking through reviews that gave 2-4 stars as they are less likely to be biased.
Voila! You have learned how to check Amazon’s seller reviews. Remember that having a great seller’s reviews does not guarantee a fantastic product as seller’s reviews and product’s reviews are completely different things. A seller’s reviews would only estimate the seller’s reliability so you know that you’re not sending money to the wrong hands. So keep your eyes peeled and do your product research before you purchase anything online!
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