Be it lifestyle products, spas or food (Korean street eats, BBQ, jjajangmyeon — the list goes on), Singaporeans can never get enough of all things Korean.
With the upcoming holiday season comes plenty of fun parties, gatherings, and a whole lot of feasting. Desserts always take centre stage at festive feasts, because who doesn’t want to ring in 2023 with a sweet treat or two?
If you are seeking to sweeten up your year-end celebrations, look no further than the beloved South Korean brand, Binggrae, which aims to bring smiles to everyone during this holiday season.
From its signature banana-flavoured milk to the distinctive Samanco fish-shaped ice cream, Melona ice cream bar and so much more, Binggrae has been putting smiles on the faces of many with its delicious confections since its inception in 1967.
If you’ve watched cult favourite Korean dramas like Goblin (Guardian: The Lonely and Great God), Weightlifting Fairy Kim Bok-joo, and many more, or even visited a Korean mart in Singapore, you would have definitely come across at least one of Binggrae’s bestselling products.
For instance, you can enjoy ice cream all year round in Singapore, but wouldn’t it be even better if it were one of the most recognisable fruit-flavoured ice cream bars in the world?
Enter Binggrae Melona Ice Cream, best described as fruity, creamy, and refreshing with a unique velvety and slightly chewy texture. There are five flavours to choose from: Strawberry, Mango, Banana, Taro, and of course, the iconic Melon, which has captivated the hearts (and stomachs) of many.
Melona, which strikes the perfect balance between ice cream and a popsicle, is also extremely versatile — you can enjoy it atop bingsu, in a soju cocktail (just add yakult and soda water), or simply on its own.
Another well-loved icy treat by Binggrae is Samanco Ice Cream, which comes in four flavours — Red Bean, Chocolate, Strawberry, and Green Tea. The distinctive fish-shaped ice cream consists of vanilla (or green tea) ice cream and a thin layer of sweet red bean paste or syrup wrapped inside a thin wafer shell.
Fun fact: Samanco takes inspiration from bungeo-ppang, or “carp bread”, a Korean fish-shaped pastry stuffed with a sweet filling. Typically sold at pojangmacha (street stalls) and enjoyed during the cool winter months, bungeo-ppang has become one of the most popular and widely recognised street snacks — it was even featured on hit Korean dramas Legend of the Blue Sea and Vincenzo.
Last but not least, we’ve got to shine the spotlight on Binggare Flavoured Milk Drink, which prides itself as the number one best-selling banana milk brand in Singapore. Choose from an assortment of fun flavours like Vanilla, Strawberry, Melon, and Banana (AKA one of BTS Jungkook’s favourite drinks).
Be it french toast, pancakes, shortcake, or even chapssal-tteok (Korean-style mochi), these sweet and creamy beverages pair wonderfully with all your favourite desserts. You may have also come across those viral Korean convenience store videos on TikTok, in which creators combine banana milk with iced black coffee from a pouch — delish.
Also, did you know that all three products are halal-certified? You can find them at leading supermarkets and convenience stores (including most Korean marts) in Singapore.
‘Binggrae Brings Smiles’ Campaign
Unsure of what desserts to order for your upcoming Christmas or New Year’s Eve celebrations? Want to dazzle your guests with an array of fun cocktail creations?
You may be able to make all your sweetest dreams come true by winning a year’s supply of Binggrae Ice Cream and Flavoured Milk. That’s right. We’re talking up to S$40 worth of ice cream and flavoured milk delivered to your doorstep every month for an entire year.
All you need to do is simply head over to this pinned post on Binggrae’s official Instagram page and stand a chance to be one of the five lucky winners.
I feel like getting my hands on some Melona ice cream today! What about you?
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This post is brought to you by Binggrae.
I'm always feelin' either boozy or boujee ✨