ETUDE House is now available at Watsons Singapore after closing all physical stores in Singapore


Having reigned the Singapore beauty market for over ten years since 2009, ETUDE House shocked many of us when they announced that they would be closing down their physical stores in Singapore earlier this year. 

There used to be a time where we would be able to pick up any of our makeup favourites from this trusty pink store that was strewn all over our sunny island — including the viral transfer-proof Fixing Tint that was literally everywhere on TikTok and social media. 

While we’re still able to get ETUDE House products online, it’s definitely not the same as being able to swatch the colours as well as get recommendations in physical stores — and let’s not get started on having to wait for the products to be shipped. 

etude house watsons singapore

If you’ve also been missing this pretty pink paradise for beauty lovers that used to be ever so accessible, you’re in luck — ETUDE House products are now available at Watsons in Singapore! 

etude house singapore
Photo: 小叮当/RED

While the selections are definitely not as extensive as the full-fledged store, it’s still pretty substantial with most of the popular products still available like the Fixing Tint Lipsticks (S$20.90), Dear Darling Water Gel Tints (S$9.90) and Curl Fix Mascara (S$25.90)

etude house singapore
Photo: 小红薯 E471D9EC/RED

For those who didn’t know, there’s also the newer Fixing Tint Bar Lipstick (S$21.90) — which is similar to the Fixing Tint Lipstick except that it’s in the classic twist lipstick packaging that makes it so much more sleek and easy to apply.

If you’ve been missing that good ol’ Korean glass skin glow, you’ll also be able to find base makeup like the Double Lasting Foundation (S$34.90) and Big Cover Skin Fit Concealer (S$16.50)

To help you achieve the trending flawless, sparkly douyin makeup looks, the handy Play Color Eyes palettes (S$36.90) are also back. 

etude house singapore
Photo: @snowmansharing/instagram

Ready to unleash your inner makeup guru with these trusty ETUDE house products (without the wait)? Head on over to Watsons right now! 

PS: Not all outlets might be stocked up with the ETUDE House products just yet, but they have been spotted at the Plaza Singapura and Compass One outlets! (The products are also all available online). 

Watsons Singapore

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