With bold ambitions to reset standards in Asia’s soy milk industry, NOBO Soy has entered the scene. Created by the same team behind the well-known brand OATSIDE, NOBO Soy aims to increase consumer interest in plant milk.
Targeting Asia’s growing demographic of health-conscious consumers, NOBO Soy is a clean, nutritious, and tasty go-to for plant-based milk. With the popularity of protein powders and bars, these products serve as a natural alternative for protein intake that does not rely on heavily processed products.
Boasting no added stabilisers or additives, they contain 4.2g of protein per 100ml, while staying under 5g of sugar. On top of that, they claim to supplement an impressive list of vitamins, including Omega 3, 6, and 9, all nine amino acids, calcium, vitamin D, B1, B3, B6, B12, and vitamin E.
Not compromising on taste, NOBO Soy prides itself on the smooth and lightly roasted flavour of its products. They’ve managed to eliminate the bean flavour that is usually present in traditional soy milk, leaving it with a mildly sweet and clean flavour that sets them apart from competitors.
This launch will feature two flavours: the original NOBO Soy and a NOBO Almond Soy flavour that adds roasted almonds to the soy milk base for a nuttier flavour.
As part of the launch, NOBO Soy has partnered up with popular Vietnamese-based fashion brand, CHAUTFIFTH, to turn the iconic soy bean into a product. The result is an adorable soybean-shaped handbag (S$129.50) that will be made available during its launch date of 16 March 2026. To purchase, you can head over to the CHAUTFIFTH website here. Even if you miss the first wave, a wider variety of bags will still be released at a later date.
Find the chance to sample these products at NOBO Soy’s pop-ups in selected malls. You can catch them at Junction 8 from 14 to 15 March, between 12pm and 8pm. Following that, they will be stationed at Lot One from 21 to 22 March, between 12pm and 8pm, with more pop-ups to be announced.
NOBO Soy products are now available online through the OATSIDE website or through major retailers like FairPrice, 7-Eleven, and other e-commerce platforms. You can purchase them in a bundle of three 180ml packages at S$2.25, or 1 litre at S$2.90 per pack. So whether you’re a gym bro, pilates girly, or just want to eat more mindfully, these products are sure to elevate your diet.
