Big match energy is kicking in, and Sony is turning it all the way up just in time for the World Cup season. From 21 May 2026 to 30 June 2026, the Sony Days Mid-Year Promotion is bringing island-wide deals, interactive roadshows, and premium in-store experiences you don’t want to miss.
Whether you’re planning late-night match screenings, upgrading your home setup, levelling up your audio game, creating a setup that’ll impress your friends, or diving into content creation, this is your moment to get match-ready with serious savings to match.
And this isn’t just another sale. Think hands-on demos, exclusive perks, and limited-time offers across their biggest categories. If you’ve been saving up for the perfect time to upgrade, this is probably it.
Home Entertainment & Theatre Deals
Wish you were right there in the stadium? Bring the big-game energy home with Sony’s Home Entertainment and Theatre deals. From the stunning BRAVIA 7 (from S$3,249), BRAVIA 3 (from S$1,099), and BRAVIA 8 II (from S$3,599), to cinematic audio upgrades like S$140 off the NEW BRAVIA Theatre Bar 5 and over 50% savings on the BRAVIA Theatre Quad + SA-SW5, you can turn your living room into the kind of viewing setup your friends will happily gather around for every goal, replay, and dramatic last-minute moment.
Audio
Want to stay fully immersed in the action without giving your neighbours a free live screening? Sony’s audio deals have you covered with up to 37% off selected 1000X Series headphones, savings of up to S$100 on Truly Wireless earbuds (from S$59), and Wireless Speakers from S$129. From noise-cancelling headphones for solo viewing to speakers for pre-match hangouts and highlight replays, it’s an easy upgrade that makes every watch party, commute, or content binge sound way better.
Digital Imaging, Xperia & REON Cooling Wearables
Not looking to revamp your TV setup just yet? You can still get in on the action by capturing every unforgettable moment with Sony’s digital imaging deals. Enjoy exclusive offers on selected cameras like the A7RM5 and ILCE-6700, score S$210 off the ZV-1 II vlogging camera, and receive a complimentary premium gift set when you purchase and register any GM Lens. Enjoy never before savings (up to S$1,300) on selected full frame cameras, including A7C, A7 III and A7R V.
Beyond that, there’s more to explore. Xperia fans can look forward to early bird and in-store promos, including free gifts like the WF-1000XM6 (worth S$479) and a complimentary casing (worth S$50). And if you’re braving the heat while chasing the action, Sony’s REON cooling wearables are just what you need — get up to S$30 off the REON Pocket PRO PLUS or REON Pocket 6. If you can’t decide which to get, grab both models at a special bundle price of S$518.
Sony Days Roadshow: Experience It Live
Want to try before you buy? Head down to Sony’s roadshows across Singapore to experience the latest tech up close, enjoy exclusive on-site deals, instant rewards, free gifts, and member sign-up perks before making your upgrade.
📍 Roadshow Locations & Dates
- 25 May 2026 to 31 May 2026: Suntec City, Level 1 Atrium
- 1 June 2026 to 7 June 2026: Parkway Parade, Level 1
- 1 June 2026 to 14 June 2026: Westgate, Level 2
- 15 June 2026 to 28 June 2026: Wisma Atria, Level 1
Shop Smarter With Sony Store Perks
If you are someone who believes tech shopping is best experienced in person, you will be pleased to know that shopping directly at the Sony Store comes with year-round premium services that elevate your experience.
From personalised engraving and sensor cleaning with firmware updates, to lens loan services, headphone earpad replacements, and even 1-to-1 product demos. There’s also a 2-hour product loan service and tax-free savings to sweeten the deal. Prefer to shop from the comfort of home instead? Head over to the Sony Store Online for next-day delivery and extra savings with promo codes.
From cinematic home setups to everyday audio upgrades and creator gear, you don’t have to be a soccer fan to enjoy this. The Sony Days Mid-Year Promotion 2026 is packed with something for everyone.
Deals are only available for a limited time, so if you have items sitting on your wishlist, now’s the time to cart out!
Sony Days 2026 Mid-Year Promotion
Facebook | Instagram | TikTok | Website
📍 Various Locations
🕒 Various Timings
🗓 21 May 2026 to 30 June 2026
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This post is brought to you by Sony Electronics Singapore.
