Now that we have stepped into November, the holiday season is right around the corner. That also means the Christmas gifting season is starting soon too.
Thinking of what to shop for your family and friends (or yourself) before the year ends? The Sony Days 2026 Year End Promotion, happening from 5 November 2026 to 3 January 2027, might just be what you need for the festive season!
Sony Days 2026 Year End Promotion

As Sony invites shoppers to Discover More, Experience More, and Enjoy More during Sony Days 2026, you will unwrap year-end wonders in a variety of products. This includes televisions, audio products, and cameras – all at a steal.
For those who want to build out their home entertainment system, Sony’s BRAVIA TVs are a compelling choice, especially with this special promotion. Available from S$1,399 with free gifts worth up to S$598 for selected screen sizes, these TVs will upgrade your home theatre setup at a great value.
Not satisfied with just a display change? How about a sound boost? Consider the BRAVIA Theatre Quad, a set of surround speakers with savings up to S$1,350. It also comes with a complimentary SA-SW5 subwoofer worth S$1,019.

Talking about sound, selected audio products, such as headphones, will also be available at up to 60% off during Sony Days 2026. Audiophiles should look out for the new WH-1000XM4C wireless noise-cancelling headphones with premium sound and timeless style.
If colour-matching your headphones to the rest of your outfit matters, you might want to also check out the WH-1000XM6, available in 6 colour variations.

For those who enjoy capturing moments, look forward to Sony’s digital imaging promotion on cameras, with savings of up to S$800. Complimentary Introduction Workshops for selected products will also be conducted, so you know how to maximise your new gear.
If you’re the kind of photographer or videographer who prefers a lightweight, point-and-shoot camera, the RX100 VII is a pocket-sized option that might suit your needs. Quick focus, a versatile zoom lens, and image stabilisation make it a worthy companion for family gatherings and travels.
Discover More

Beyond the products we’ve mentioned so far, the year end promotion is also a great time to Discover More of what Sony has to offer. You might be surprised that some of these exist!
For instance, did you know that Sony has a PS-LX3BT turntable for vinyl record collectors? Or a REON POCKET PRO Plus portable aircon for those of us who can’t stand Singapore’s heat? What about the mocopi 3D motion capture system that can turn your movements into an avatar?
You’ve definitely heard of the BRAVIA Theatre U, a Dolby Atmos speaker you wear around your neck. You get the drift: if you want a gift that is unique this festive season, look no further and explore Sony’s product catalogue.

For those of you who love all things retro, Sony’s line-up also has a couple of products that might speak to you. Other than the WH-1000XM4C headphones we mentioned previously, there’s another new product that brings back a classic design.
The MDR-3R wired headphones are a modern take on the first Walkman headphones of the same name. This time, users get an updated, USB-C-compatible headset with a built-in microphone for calls and sound that is tuned to match the original model.
What’s special is that the new MDR-3 will also be available in a Stranger Things Edition, inspired by the popular Netflix series. This edition celebrates the spirit of the 1980s, features exclusive details, and references character Max’s signature headphone style. Fans will surely want to get their hands on this!

Since we’re on the topic of Walkmans, does anyone here still remember those? Sony definitely wants you to remember them with the NW-ZX900 Walkman Digital Media Player.
This retro-inspired digital music player comes with a 5-inch display, long-lasting battery life, and premium sound quality. If you want a little throwback to yesteryear while enjoying the best of modern audio technology, this is for you.
Experience More

Prefer to feel a product before you buy? Sony Days Roadshows will also be taking place across Singapore from 9 November 2026 to 27 December 2026. You will not only get to explore the latest products from Sony’s line-up but also access exclusive on-site savings, limited-time bundles, and roadshow-only deals.
Drop by a roadshow at any of the following locations:
- Parkway Parade, Level 1 Atrium: 9 to 15 November 2026
- Jurong Point, Level 1 Atrium: 16 to 22 November 2026
- Millenia Walk (outside Harvey Norman): 30 November 2026 to 3 December 2026
- Funan, Basement 2 Atrium: 14 to 20 December 2026
- Westgate, Level 2 Atrium: 14 to 27 December 2026
If you’d like a more personalised gift, visit the flagship Sony Store at 313@somerset, which recently launched a new Personalisation Counter. With the purchase of selected Sony products, you can choose from a range of complimentary personalisation options to make your gift truly unique.
Enjoy More

Want to get something special for a significant woman in your life this holiday? Sony Days 2026 will also feature a dedicated Female corner in stores with a curated selection of gift ideas. Shoppers who spend S$500 will receive a set of free K-beauty products that will add a stylish touch to your gift.

More discounts and vouchers are also available as rewards through an interactive game. Otter Bound lets you play your way to sales vouchers worth S$20, S$30 or S$50 off your purchases. You can also win free-gift vouchers redeemable at Sony Stores with no minimum purchase.
For more information on the Sony Days 2026 Year End Promotion, visit the official Sony website. Let the shopping and gifting begin!
Sony Days 2026 Year End Promotions
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🗓️ 5 November 2026 to 3 January 2027
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This post is brought to you by Sony Singapore.
