The biggest shopping day of the year is here again. Singles’ Day on 11 November, more affectionately known as 11.11, is a day that has become synonymous with shopping, discounts, and deals.
With so many brands out there having 11.11 sales, we thought we could share some that stood out to us. Keep reading to see if any speaks to you!
Fitness & Sports
Decathlon – 11.11 Biggest Sale
Let’s kick off our list with something for all our sporty friends. Decathlon’s 11.11 Biggest Sale features discounts of up to 70%, from now till 12 November 2026. You will find discounts on products such as an Ultra Grip Dynamic Yoga Mat for S$39.90 (U.P. S$59.90) and a Kids Bike for S$169 (U.P. S$214.90).
Featured partner brands with great deals include Yonex, Garmin, Samsung, King Smith, and more. With the Atome app, you can also claim vouchers of up to S$15 off. For purchases with a minimum spend of S$40, free delivery will be included.
Check out Decathlon’s ongoing sales here.
Decathlon – 11.11 Biggest Sale
Website
🗓️ 7 to 12 November 2026
Optimum Nutrition – 11.11 Mega ON Sales
Here’s another one for fitness enthusiasts. Starting 8pm on 10 November, Optimum Nutrition will be having its 11.11 Mega ON Sales on Shopee. You will find products such as protein powders and shakes at up to 50% off.
Vouchers with up to 24% off will also be up for grabs. With a minimum spend of S$220 and S$200 respectively, you will also get a free ON Hoodie or ON Shaker. If you’ve been thinking of restocking your fitness supplements, now’s the time.
Optimum Nutrition – 11.11 Mega ON Sale
Shopee
🗓️ From 10 November 2026 (end date TBC)
Clothes & Accessories
adidas – 11.11 Sale 2026
Looking for new sportswear, a fresh pair of kicks, or more graphic tees for your wardrobe? adidas is also holding an 11.11 Sale 2026, offering up to 30% discounts on selected items.
It’s also worth noting that some items that are already discounted will also receive this extra 30% discount. For instance, a pair of Samba OG Shoes is currently discounted at S$127.20 (U.P. S$159). With this sale, it will get an additional 30% off at checkout, dropping its price further to S$101.29.
If you’d like to style yourself up, whether with new everyday wear or activewear, this sale is worth checking out.
adidas – 11.11 Sale 2026
Website
🗓️ Now (end date TBC)
Nike – 11.11 Sale
An 11.11 Sale is also happening on the Nike website. Shop for products across categories such as Shoes, Tops, Jackets, Trousers, Shorts, Skirts, Dresses, and more. If you’re looking at the product range and wondering if you should buy something, this sale might convince you to just do it.
After all, you can get up to 50% off on some items. At the same time, for selected items, buying a minimum of 2 will get you an extra 20% off with promo code GAMEON. Nike’s 11.11 Sale is already live and will run until 11 November 2026, 11.59pm.
Make sure to check out the sale before it’s over!
Nike – 11.11 Sale
Website
🗓️ Now till 11 November 2026
Cotton On – Finally 11.11
Want to find more clothing options? How about checking out Cotton On’s Finally 11.11 sale? Beyond a 25% discount sitewide, this online-exclusive sale also offers deeper discounts on selected categories.
Some women’s tops and kids’ clothes are available for just S$11, while selected activewear, footwear, accessories, and men’s clothing are 40% off. Cotton On & Co. Perks members will also receive a surprise free gift at checkout for orders over S$70.
Visit Cotton On’s website now until 12 November 2026; you might discover the next addition to your wardrobe.
Cotton On – Finally 11.11
Website
🗓️ Now till 12 November 2026
UNIQLO – 11.11 Special Offers
Planning for your year-end holidays and need the right clothes to bring with you? UNIQLO’s 11.11 Special Offers might just be what you need. From now until 12 November 2026, visit UNIQLO’s website and experience the joy of shopping as you find limited-time offers on summer and winter essentials.
From discounts on PUFFTECH and HEATTECH to AIRism and more, there are plenty of options to explore for your travel needs – no matter the destination. With the holiday season coming up soon, this is the perfect time to prepare your wardrobes and pack your luggage with the right fits.
Check out UNIQLO’s 11.11 Special Offers, available in-store and online.
UNIQLO – 11.11 Special Offers
Website
🗓️ Now till 12 November 2026
CHARLES & KEITH – Singles’ Day
Ladies, you might be interested in this one. CHARLES & KEITH is also holding a Singles’ Day sale from now until 12 November 2026, offering up to 50% off shoes and bags. If you’re looking for a new pair of heels, flats, or sneakers, or want a new tote, shoulder bag or purse, this is for you.
Some kids’ wardrobe items are also on sale, so check out some of the collection to dress up your mini-me. To explore all items that are on sale this Singles’ Day, click here.
CHARLES & KEITH – Singles’ Day
Website
🗓️ Now till 12 November 2026
Experiences
Singapore Flyer – 11.11 Sale
Planning to spend Singles’ Day with friends or recently got attached and no longer have to spend it alone? Why not plan a date to the Singapore Flyer with its 11.11 Sale? For a limited time until 12 November 2026, you can purchase a second Singapore Flyer Adult ticket for just S$11.
This means a pair of tickets, which would usually cost S$92, is now available for only S$57. These tickets will give 2 people access to Time Capsule, an immersive experience about Singapore’s rich history, and a 30-minute rotation aboard the Singapore Flyer.
Tickets purchased in this promotion must be used by 30 November 2026. Grab your best buddy or significant other, and plan your visit now!
Singapore Flyer – 11.11 Sale
Website
🗓️ Now till 12 November 2026
Wild Wild Wet – 11.11 Adult Day Pass Promotion
Prefer to have a splashing fun time? Wild Wild Wet is having a 1-day flash deal on 11 November 2026, offering 1-for-1 Off-Peak Adult Day Passes. For the usual price of 1 Off-Peak Adult Day Pass (S$29), you will get 2 passes, valid for one-time entry from 11 to 20 November 2026 and January to March 2027.
This promotion goes live from 11am onwards on 11.11, so set a reminder if you’re thinking of snagging it. Visit Wild Wild Wet’s website when it’s time.
Wild Wild Wet – 11.11 Adult Day Pass Promotion
Website
🕚 11am onwards
🗓️ 11 November 2026
So, what are you buying this 11.11?
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