Even if you don’t know what a Jellycat is, you’ve probably seen it everywhere in malls and pictures.
Though it was initially meant for kids and babies, Jellycats have garnered a loyal following of collectors of all ages and walks of life—and it’s not hard to see why.
Their most popular soft toy is the iconic Bashful Bunny, with super fuzzy fur and long ears that come in a myriad of colours—but recently, their Amuseables collection has been gaining a lot of popularity for their quirky and adorable plushies.
Smiley hard-boiled egg (or sunny side-up!) or pain au chocolat and croissant plushies with little feet? How adorable…
Even though you can find some of them in stores like Le Petit Society at Paragon, many of the soft toys in the collection are pretty elusive, and can be pricey to shop online at the official Jellycat store based in Europe.
But that’s not the case anymore — Deer Industries, a lifestyle retailer located in Outram has changed the game with the largest collection of Jellycats in Singapore.
With shelves and walls lined with assortments of the whimsical soft toys, this place is probably your best bet if you’ve been hunting for a particular collection — or if you’re just looking to have as many options as you possibly can.
Aside from the popular Bashful and Amuseables collections, you’ll also find many other collections from the Jellycat brand including Fuddlewuddles and even the Christmas editions.
My favourite is definitely the collection including the afternoon tea pastries as well as the seafood ones. A plushie seafood boil platter? Talk about the cutest home decor!
Deer Industries don’t stop at Jellycats either—they also carry a huge variety of lifestyle and home decor including ocean-scented candles, cushy bean bags, soft rugs and so much more. If you’re looking for a place to store all your new Jellycats, they also have some seriously chic shelves and storage racks.
The possibilities are endless at Deer Industries, but if you’re thinking about expanding your Jellycat collection with some rare finds, make sure to stay tuned to their socials as the collections tend to sell out fast!
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📍 315 Outram Rd, #07-05 Tan Boon Liat Building, Singapore 169074
🕒10am – 6pm (Mon to Sat), 11am – 6pm (Sun)
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