Hock Seng Rojak King is a viral 40-year-old rojak stall selling thick and gooey caramel-like malted sugar paste rojak in Penang


As Singaporeans who often have our culture described as a mixed dish, I’m sure most of us have an idea that pops into our head when the word ‘rojak’ is mentioned. 

Your go-to could be the black kind, the white kind, it could be prepared Indian-style or Chinese-style and so on — but have you ever heard of a rojak that’s prepared with a super thick and gooey malted sugar paste? 

hock seng rojak king penang viral
Photo: maykuan . ????/RED

Located in Penang (known for their stellar hawker food), Hock Seng Rojak King is a 40-year-old rojak stall that’s been going viral recently for their unique style of serving rojak. In a bowl, you’ll get the usual offerings like cucumber, pineapple, dough fritters and so on but this time, instead of a runny black or white sauce, you’ll get a huge dollop of goopy, caramel-like malted sugar paste

hock seng rojak king penang viral
Photo: 只咬一小口/RED

The taste of this unique sauce is almost like a sinful salted caramel combined with aromatic prawn paste — and it goes really well with the fresh rojak ingredients, topped off with crispy and fragrant dried shrimps and toasted peanuts. If you love different taste dimensions and textures in your food, then this is going to be the perfect snack for you. 

You can get this unique treat at three different sizessmall (RM7), medium (RM10), and large (RM14). 

hock seng rojak king penang viral
Photo: Thing thing????/RED

If you have a sweet tooth, we would recommend that you just get the large portion as the queues can get pretty long (some have even queued for over three hours on a weekend!).

hock seng rojak king penang viral
Photo: 下班一条龙/RED

The stall is located along Macallum Street, and when you see a humble little cart with bright yellow signage helmed by a jovial bare-footed uncle, you’ll know that you’re at the right place! 

hock seng rojak king penang viral
Photo: Jan ????/RED

Ready to give your verdict on this viral street snack? Be sure to head on over to Hock Seng Rojak King when you’re in Penang! 

Hock Seng Rojak King
???? Gat Lebuh Cecil, 10300 George Town, Pulau Pinang, Malaysia
???? 4pm—8.30pm (Wed to Sat), 4pm—7pm (Sun), closed on Mon and Tue

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