HoYo FEST 2025 returns for its 5th year with new Artist Alley, immersive activities, exclusive merch and more

by Glenda Chong

HoYoverse fans, it’s time. Mark your calendars, because HoYo FEST 2025 is finally back this 24 July 2025 to 27 July 2025!

Returning for its fifth year, the celebration of your favourite HoYoverse games is greater and grander than ever.

HoYo FEST
Photo by HoYo FEST, for illustration purposes

What makes this year’s edition so special is that you can connect with fellow artistic Travelers, Proxys, and Captains at the new Artist Alley

That’s right, this marks the first time a gaming company is allowing fan-created merchandise to be sold at its event in Southeast Asia. 

That means you can support (or fawn over if you’re broke) 38 local artists showcasing and selling their HoYoverse-inspired creations.

Creativity is not restricted to arts and crafts at this gaming festival. A new Stage Segment is debuting too, meaning cosplayers and performers have the spotlight to show off their talents as well. 

HoYo FEST
Photo by HoYo FEST, for illustration purposes

After, get some action at the onsite activities, including themed booths inspired by the HoYoverse games.

HoYo FEST
Photo: Honkai: Star Rail/facebook, for illustration purposes

At the experience zones, you can play the HoYoverse games at the festival. From completing one Act in the Imaginarium Theater at the Genshin Impact zone, to completing a Notorious Hunt in the Zenless Zone Zero zone, and more, your gaming needs will definitely be fulfilled.

Photo by HoYo FEST, for illustration purposes

Then, snag some real-world loot such as the event-exclusive Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3 freebies and HoYo FEST exclusive items — no online grinding needed (but you might have to fight other eager players). 

Photo by HoYo FEST, for illustration purposes

Some HoYo FEST exclusive collectibles to keep a lookout for include postcards, paper bags, instant photos, commemorative passport & lanyard, and posters.

Alternatively, tap into some real-life gacha by trying your hand at the lucky draw. Unfortunately, there are no pity systems involved, just pure luck and wishing.

You should pray to the gacha gods just as hard here — you can stand a chance to win an Asus Gaming V16 Laptop, an iPad Air, or a PlayStation 5 Console Slim.

Every S$20 spent at the HoYoverse Official Merchandise Store in a single receipt grants you one lucky draw ticket. Or get a Fast Pass for a lucky draw ticket as well.

Photo: @honkaiimpact3rd/instagram, for illustration purposes

Tickets are already on sale here. Choose between 1-Day Pass (S$14), 3-Day Pass (S$32), or 1-Day Fast Pass (S$48)

In particular, the Fast Pass guarantees early entry privileges, exclusive items, and priority access to booths and activities. 

Now that you’re armed with everything you need to know, go forth and conquer HoYo FEST 2025.

HoYo FEST 2025
Website
📍 Suntec Singapore Convention & Exhibition Centre, Hall 406CXD
🕒 10am–8pm (Daily)
🗓️ 25 July 2025 to 27 July 2025

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