Ever since its introduction, Sanrio has taken over the world by storm, winning the hearts of generations of children. Whether you’re a fan of the cutesy characters or not, their impact is undeniable. Especially amidst the revival of vibrant colour palettes and whimsical designs, Sanrio is more popular than ever, appearing in collaborations, pop-ups, and more.
The latest of their ventures is the Superstar Café and Boutique, a newly opened Sanrio-themed store by Universal Studios Singapore.
At first sight, the place looks like a mix of retro diner and Barbie, with pastel pink lining every corner of the store. The retail section is stocked with shelves full of themed stationery, accessories, and collectables that feature the most iconic Sanrio characters.
Some of our favourites include the adorable Cinnamonroll sling bags, Kuromi varsity jackets, and the Hello Kitty and My Melody caps. The incredible range of merchandise and designs means there will be something for everyone, whether it’s a maximalist character bag for your child or a more subtle souvenir to add a pop of cuteness to your life.
The café section stays right on theme with its food, with the fluffy character-inspired bombolones, Italian stuffed doughnuts, taking centre stage. It comes in 5 flavours, each representing a character—blueberry for Kuromi, strawberry for My Melody, apple cinnamon for Cinnamonroll, mango for Pompompurin, and raspberry for Hello Kitty (S$9.50 each).
Other sweet creations include the 3 lattes—Pompompurin Caramel Latte (S$10), Cinnamoroll Vanilla Latte (S$10), Kuromi Dark Chocolate Latte (S$10)—served with a layer of smooth foam and the character motif stamped on top.
You may also come face-to-face with your favourite characters as the store is hosting Meet and Greet sessions. Beyond that, you’ll find plenty of fun photo spots that are perfect for the feed.
If you do drop by, don’t miss the weekly rewards available for a limited time. From now until 6 May 2026, guests will receive exclusive Superstar Spotlight Stickers with any purchase. From 7 May to 14 May 2026, spend a minimum of S$200 at Superstar Café to redeem a limited-edition Gudetama plush. Finally, from 15 May to 22 May 2026, shoppers can receive a Sanrio character pen with any purchase made at either USS (for Sanrio items) or Superstar Café. While stocks last.
So whether you’re a Sanrio fan or just want to check out the hype, the Superstar Café and Boutique is definitely worth checking out. From its immersive pastel interior to the whimsical treats and collectables, it’s an ideal spot for a cute date or some lighthearted fun.
Superstar Boutique
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📍 8 Sentosa Gateway, Universal Studios Singapore, Hollywood zone, Singapore 098269
🕚 10am–7pm(Daily)
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