Popular home-based biz She Sells Seashells opens speciality bakery selling matcha yuzu madeleines, black sesame financiers & more

by Christabel Tan

I’ve said it once, and I’ll say it again — we are going to see more and more successful home-based businesses open fully-fledged physical bakeries, cafes, and eateries in 2023.

She Sells Seashells, Singapore’s first madeleines & financiers speciality shop, is one such example, having just opened its first artisanal bakery at HillV2.

she sells seashells
Photo: @shesells.seashells.sg/instagram

The popular bakery, which takes inspiration from both the old tongue twister and the handcrafted madeleines (domed French sponge cakes with a distinctive shell-like shape) it is best known for, is located just a short walk from Hillview MRT station.

Photo: @shesells.seashells.sg/instagram

You can look forward to a selection of dainty French bakes in fun flavours that rotate on a monthly basis.

she sells seashells
Photo: @shesells.seashells.sg/instagram

Loyal fans of She Sells Seashells would be familiar with the bake that started it all — the Matcha & Yuzu Madeleine (S$5.20), which features Marukyu-Koyamaen matcha powder, a Suntory Roku gin glaze (for a lil’ boozy kick), and sweet and tart yuzu peels embedded within.

Other more classic yet equally enticing madeleine flavours include the Brown Butter & Organic Vanilla Madeleine (S$3.80) and TWG French Earl Grey Madeleine (S$3.80).

Photo: @shesells.seashells.sg/instagram

As for the financiers, which are rectangular French almond cakes with a crisp, eggshell-like exterior, you can expect flavours like the Black Sesame & Kinako Financier (S$5.20), as well as the Masala Chai & Valrhona Chocolate Financier (S$4.60), a beautifully-balanced concoction infused with chai spices, luxurious Valrhona dark chocolate, and dried figs.

Photo: @daniellekopi.sg/instagram

Be sure to keep a lookout on She Sells Seashell’s social media and Telegram channel for pre-order deets. Otherwise, you can just walk in from 12pm onwards and browse the selection of delectable bakes on display.

I’d go crazy if someone were to gift me a box of these exquisite madeleines, financiers, or even both. Ready to get your hands on some?

She Sells Seashells
Facebook | Instagram | Website
đź“Ť4 Hillview Rise, HILLV2, #02-10, Singapore 667979
🕒 10am–10pm (Tue to Sun), or till sold out

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I would gladly desert you for dessert.

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