Life’s good when you have (a) Coach by your side! Back at the ever-lovely Keong Saik Road, this first-ever concept bar at this Coach Play outlet could do no wrong.

As you step towards The Coach Bar, you’re greeted with a very retro and groovy ambience. The music is vibrant, with walls and decor to match.

Whilst you make your way around the space, expect to find radiant backdrops to your favourite accessories, styled to perfection on the mannequins. When you’re feeling hunger pangs, get ready to head over to Coach’s first-ever bar concept.

Moving right along to the food and drinks – each with a cute little monogram of the Coach brand.

With the Proper Martini Service (S$12), experience table-side, bespoke personalisation. You can have your martini exactly the way you like, be it dry, shaken, or even extra dirty.

The platter of savoury and sweet garnishes are also to die for – from bleu cheese-stuffed olives to an absinthe rinse.

And you can’t just have a tipple without a nibble! Spring for a refreshing Shrimp Cocktail (S$22) with a house-made tangy cocktail sauce for a juicy bite. The fresh shrimp are bouncy and springy, providing a toothsome bite.

For a more flavourful light snack, try the Pastrami Poppers (S$16). The gruyere and mozzarella filling simply melts in your mouth with every bite.

Now to checking out the heavy hitters on the menu. The Silver Service Hot Dog (S$30) boasts a house-made sauerkraut and sweet pickle radish on top of a wagyu beef hot dog. The tangy flavours balance out the savoury notes well, lending to a well-rounded bite.

Finally, a comforting classic and our personal favourite – the humble Grilled Cheese Sandwich (S$23). Served with tomato soup, this timeless pairing delivers warmth and nostalgia in every bite.

Whether you’re here for the fashion or the flavours, The Coach Bar at Keong Saik delivers a full-sensory experience like no other.
It’s safe to say that this is where style meets indulgence, and we’re absolutely here for it.
The Coach Bar
Instagram | Website
📍 5 Keong Saik Road, Singapore 089113
🕒 4pm–12am (Thu to Mon), Closed (Tue to Wed)
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Photos by Eunice Tan.