White Rabbit is celebrating the launch of their new ice-cream with a pop-up cafe experience & attractive prizes like staycations to be won

by Carol Ong

If you grew up in Singapore, you’ve probably had (or at least heard of) the famous White Rabbit milk candy (am I the only one that didn’t know that the edible wrapper is actually rice paper?). 

Though it’s been around since 1943 (that’s a whopping 79 years of milky goodness), the iconic milk candy is still really popular with many new forms of the candy popping up on the market — White Rabbit milk tea, White rabbit popsicles, you name it. 

white rabbit pop-up singapore
Photo: White Rabbit

Now, to add to the (delicious) mix, White Rabbit is releasing a brand new ice-cream in a cup — and they’re celebrating it with an exclusive pop-up experience as well as an exciting social media contest where you’ll get a chance to win a staycation at Lloyd’s Inn (worth S$500!). 

white rabbit pop-up singapore
Photo: White Rabbit

Located at Chin Mee Chin Confectionery in Joo Chiat, the White Rabbit pop-up will run from today (26 August) until 11 September 2022. Here, you’ll be able to enjoy a limited-time only White Rabbit set menu (S$9.50)kaya toast and eggs (which the cafe is lauded for!), a drink of your choice and the new White Rabbit ice-cream

white rabbit pop-up singapore
Photo: White Rabbit

At the pop-up, you’ll also be able to get in some retail therapy with the exclusive White Rabbit merchandise available —- mugs, umbrellas, tote bags and more (and they are all modelled after the adorable White Rabbit candy!). Snuggling up to a giant White Rabbit candy pillow? Count me in! 

white rabbit pop-up singapore
Photo: White Rabbit

Other than the pop-up experience, you can also take part in the ‘Chase the White Rabbit’ social media contest where you’ll stand to win some seriously awesome prizes — the grand winner will get to go on a White Rabbit-themed staycation at Lloyd’s Inn worth S$500! Other winners will receive an assortment of official merchandise and of course — the new ice-cream. 

So how exactly do you go about participating in the social media contest? It’s pretty simple — hunt down the White Rabbit’s burrow in Singapore. Clues will be provided on Hao Food SG (the brand’s official distributor) social media pages and all you have to do is decode them and set out to the locations and take a selfie with the hidden rabbits there (remember to tag their Instagram handle as well!). 

To qualify, you’ll have to find at least two of the five hiding spots in Singapore. 

Ready to relive some of those childhood memories with the White Rabbit candy and win some attractive prizes at that? Check out White Rabbit’s pop-up experience at Chin Mee Chin Confectionery! 

Chin Mee Chin Confectionery White Rabbit pop-up
Facebook | Instagram
📍 204 E Coast Rd, Singapore 428903
🕒 8am – 4pm (Tue to Sun)

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