From 11 June 2026 to 22 July 2026, Paris Baguette Singapore is unveiling a limited-time line-up of Korean-inspired creations, inviting customers to experience the flavours, creativity, and everyday charm of Korea’s beloved café scene.
Inspired by the Korean greeting “annyeong” and the playful spirit of Korea’s café culture, Paris Baguette is rolling out a regional “Annyeong!” campaign across Southeast Asia, celebrating Paris Baguette’s Korean heritage through a curated selection of Korean-inspired products and experiences.
Look out for these four new additions to the menu.
Korean Strawberry Bingsu Cake
The Korean Strawberry Bingsu Cake (S$11.50) layers vanilla sponge with condensed milk cream and a strawberry-condensed milk filling studded with fresh strawberries. It is finished with a scoop of fresh cream and a strawberry milk dropper, allowing you to customise the sweetness to your liking.
Korean Gochujang Chicken Gimbap Wrap
For something savoury, try the Korean Gochujang Chicken Gimbap Wrap (S$11.50). Inspired by the classic Korean gimbap, Paris Baguette gives it a unique twist, using its signature golden-baked pastry as the wrap. Inside, you will find gochujang-marinated chicken, tamago, crabstick, marinated cucumber, shredded carrots, frisée, yellow pickled radish, and nori, all tied together with a creamy gochujang mayo and a sprinkle of white sesame.
Korean Chewy Mochi
Other highlights include the crowd-favourite Korean Chewy Mochi (S$3.80 for 3 pieces), featuring a cream cheese centre encased in a savoury parmesan crust.
Sparkling Korean Yuzu Mint Tea
For a refreshing accompaniment, try the Sparkling Korean Yuzu Mint Tea (S$7.90), a perfect blend of Korean yuzu, lemon and fresh mint topped with sparkling tonic water for a bright, citrusy finish.
ShopBack
To complete the Korean-inspired experience, Paris Baguette is partnering with ShopBack to bring customers one step closer to Korea. From 11 June 2026 to 15 July 2026, customers who pay via ShopBack Pay will receive S$2 off their next eligible transaction with a minimum spend of S$15. In addition, every qualifying transaction of S$15 or more during the campaign period earns an entry into the lucky draw to win a pair of return flights to Korea (maximum of 10 chances per customer).
Head to your nearest Paris Baguette to experience the flavours and charm of Korea’s vibrant café culture through their new Korean-inspired treats and beverages.
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Photos by Iffah Mahirah
