A new type of tea is emerging in the roasted tea market, and CHAGEE is making it the drink of the season—Hojicha!
Hojicha has always remained a steady favourite among tea drinkers, and CHAGEE is now putting it in the spotlight through the latest Hojicha Genmai Milk Tea (S$5.20). Available in all Singapore CHAGEE outlets from today (27 March 2026), this new drink won’t just be making its presence known in stores, but across the island.
What is Hojicha?
Tea leaves harvested at their most tender and flavourful season, CHAGEE’s own triple-roasting process follows suit. Blended with roasted premium Wuchang grains, a clear and luminous liquor, with a mellow scent is what emerges.
In line with CHAGEE’s new menu’s intention to “slow down”, the brand brings forth The Art of Lightness. Bringing public activations across Singapore throughout March and April, find tea sampling booths in the CBD, university campuses and in select stores.
New Merchandise
Complementing this launch is also a collection of limited-edition merchandise curated in the spirit of The Art of Lightness. From a tea-scented sachet charm and a hand-poured scented candle which glows to project the Hojicha Genmai visual, to a canvas tote bag and thermal tumbler bearing CHAGEE’s signature Hojicha artwork.
To attain the Sachet Charm Bundle, simply purchase 2 Large Hojicha Genmai Milk Teas for S$12.40 and pick your complimentary gift, while stocks last. As for the Carry Light Tote Bag, purchase 2 Large Hojicha Genmai Milk Tea S$24.40 bundle, while stocks last! If you’re looking at something a little more exclusive, receive a complimentary Sip Light Thermal Tumbler when you purchase 1 Large Hojicha Genmai Milk Tea from 3 April 2026, while stocks last.
With this new tea entering the CHAGEE menu, we can’t wait to see what other concoctions will come into the mix this 2026!
Hojicha Genmai Milk Tea @ CHAGEE
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