A beginner’s guide to Siam Square Bangkok for K-beauty apparel, affordable Thai street eats, unique photo booths & more

by Jermina

Now that you’ve booked that flight to Bangkok, it’s time to start planning for your itinerary. One of the places that you have to visit is Siam Square AKA the “Bugis” of Bangkok filled with endless shopping, eating, and entertainment opportunities to explore. 

But, it can be a chore to search up the individual stores, especially when it’s in a foreign country that you’re not particularly familiar with. 

If you’re one of those friends who just like to tag along on your holiday, this is your chance to step up without putting in much time or effort. Here’s ten places to shop in Siam Square including K-beauty apparel, affordable street eats, unique photo booths and more.

1. I Found Something Good

Siam Square
Photo: @ifoundsomethinggood/instagram

I found something good (pun intended)

No, but really, I Found Something Good stays true to its name as it has a plethora of the cutest stationeries and crafts that I’ve ever set my eyes on. From quirky stickers and notebooks to phone straps and plush dolls, you definitely won’t leave this shop empty-handed. 

Siam Square
Photo: @ifoundsomethinggood/instagram

For anyone who loves collecting blind boxes, take your pick from Sonny Angels, Sanrio, Sylvannian Families and more. 

There’s even tote bags of various designs so you don’t have to lug your haul back to the hotel (plus you stay environmentally-friendly). 

📍 10am–9pm (Mon), 10.30am–9pm (Tue to Sun)
🕐 Room SS3036, 388 Rama I Rd, Khwaeng Pathum Wan, Pathum Wan, Bangkok 10330, Thailand

2. Daddy and the Muscle Academy

Photo: Kelias Quek/google images

Ever heard of Daddy and the Muscle Academy? 

Nope, it’s not a gym or wellness centre contrary to popular belief. 

It’s actually an extremely popular lifestyle shop in Bangkok with a huge variety of trendy clothes, bags, accessories, and other apparel. 

Siam Square
Photo: Na na/google images

Create your brand new summer look, be it vintage coquette, Y2K streetwear or island girl, there are plenty of different aesthetic styles to try. 

Afterwards, head to the photobooth in-store to show off your fit — don’t fret if it gets too crowded as there are plenty of IG-worthy photo spots in the store.  

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📍 422, 5 Siam Square Soi 2, Pathum Wan, Bangkok 10330, Thailand
🕐 11.30am–8.30pm (Daily)

3. Nineties Club

Photo: Kelvin Lim/google images

Just a stone’s throw away from Daddy and the Muscle Academy is Nineties Club which is a Thai local brand selling Korean-inspired fashion pieces. 

This shop lowkey reminds me of a retro American diner decked in brick red and white walls and checkered posters.

Photo: Nana._foodie/instagram

There’s two levels for you to literally shop till you drop, filled with an array of cute and playful t-shirts. 

This includes the likes of crop tops, long sleeved, oversized, and tank tops to match the season you’re living in. Complete your outfit with a hat so you can stay shaded from the scorching sun and still stay slaying.

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📍 PGWJ+2RX, Siam Square Soi 2, Pathum Wan, Bangkok 10330, Thailand
🕐 11am–9pm (Daily)

4. Tres

Siam Square
Photo: Tham KaiLin/google images

An outfit isn’t complete without accessories, am I right

Tres is a three-storey clothing stall with over 300 lifestyle brands — a paradise for shopaholics with trendy shoes and bags. You can expect to find tote, mini pouch, canvas bags and so much more to bring along regardless of any occasion. 

Siam Square
Photo: Nana._foodie/instagram

Elevate your bag with a keychain from Powerpuff Girls, LINE FRIENDS as well as Miffy. 

While you’re there, it’s a good time to build your capsule wardrobe with a pair of basic sandals or comfy sneakers as there will be a lot of walking in Bangkok.

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📍 Siam Square Soi 5, Khwaeng Pathum Wan, Pathum Wan, Bangkok 10330, Thailand
🕐 12pm–9pm (Daily)

5. Seek and Keep Club

Siam Square
Photo: @seeknkeep/instagram

If you’re not a fan of shopping for clothes, how about a plushie or two to bring back home for memorabilia? 

Seek and Keep Club is a multi-brand lifestyle store filled with knick knacks, toys, accessories, and even plushies. 

Photo: Ngoc Anh Le/google images

Bring home a Care Bear in every colour that you could ever imagine or Disney’s Mickey Mouse and Donald Duck. 

Girlies, this might come in useful when the time of the month arrives — there are microwave-safe sunny side-up egg plushies that come with a removable heat pack to soothe those cramps too. 

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📍 232/3 Siam Square Soi 2, Pathum Wan, Bangkok 10110, Thailand
🕐 11am–9pm (Daily)

6. MIL Toast House

Siam Square
Photo: Vincent sg/google images

MIL Toast House is a Korean cafe in Ikseon-Dong that specialises in the fluffiest soft buns and crispy cube toast. 

Well, you don’t have to travel all the way to the land of the morning calm because it has made its venture into Bangkok, more specifically Siam Square. 

Photo: Nizaruddin Rais/google images

Crowd favourites include the  Souffle French Toast (S$13.46, 365 baht) and Butter French Toast (S$11.98, 325 baht) alongside butter and red bean paste. 

But if you’re missing a taste of home, get the Pandan Toast (S$7, 190 baht) with a side of everyone’s all-time favourite taro custard.

📍 สยามสแควร์, ซอย 3, Pathum Wan, Bangkok 10330, Thailand
🕐 11am–10pm (Daily)

7. Jaedang Samyan

Photo: เจ๊แดงสามย่าน (สาขาสยามสแควร์10)/google images

Fans of moo ping, here is where you can get a zhng up version of it.

Jaedang Samyan is a cosy, hole-in-the-wall Michelin-awarded eatery that offers the most succulent Grilled Pork with Roasted Ground Rice (S$3.50, 95 baht) and Grilled Pork Neck (S$4.75, 129 baht) — are you game enough to try this?  

Photo: เจ๊แดงสามย่าน (สาขาสยามสแควร์10)/google images

Of course, you have to experience the full authentic Thailand experience and get a side of tangy yet spicy Thai Papaya Salad (S$2.57, 70 baht) alongside toasted, sticky rice so it doesn’t feel too greasy. 

📍 430, 11-12 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand
🕐 10am–8pm (Mon to Sat), 9am–8pm (Sun)

8. Inter Restaurant

Photo: Pei-Pei Yang/google images

Alternatively, you can always hop on over to Inter Restaurant if the queue at the previous store gets too long (it’s literally just round the corner). They offer affordable street eats to satisfy all your Thai cravings. 

Photo: OM/google images

Fuel yourself with the Oyster Omelette (S$4.34, 118 baht), Tom Yum Kung (S$4.79, 130 baht), and Thai Iced Tea (S$1.47, 40 baht). You know the food is good when the shop is visited by local students and office workers alike. 

📍432/1-2 Siam Square 9 Alley, Pathum Wan, Bangkok 10330, Thailand
🕐 11am–8.15pm (Daily)

9. Multy Beauty

Photo: Multy Beauty/google images

Multy Beauty is a beauty store filled with many K-beauty makeup products and skincare  (kinda like Olive Young). 

Think lip tints and eyeshadow from rom&nd, colorgram, and peripera at a very affordable price.

Photo: @multybeauty_/instagram

Besides makeup products, there are other beauty-related stuff like skincare, sunscreen, and serums so even if you aren’t a makeup user, there might just be something that you need as well.

Instagram | Website
📍 เลขที่ 430/22 ซอย สยามสแควร์ซอย9 ถนน, Soi Chulalongkorn 64, Pathum Wan, Bangkok, 10330, Thailand
🕐 12pm–8pm (Daily)

10. Sculpture Flagship

Photo: @sculpturebangkok/instagram

The photobooth hype doesn’t end overseas as Sculpture Flagship has multiple self-photo booths with the most unique themes that you can’t find in Singapore. 

Have you ever visited a photobooth with a giant 3D cake sculpture that you can actually enter? 

Photo: @sculpturebangkok/instagram

Decorated with pretty icing frills and glossy red cherries, the exterior makes for an interesting photo spot as well. 

Afterwards, hop on over to the other booths ATM sticky machine, denim, and classic telephoto.

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📍256 Rama I Rd, Pathum Wan, 10330, Bangkok, Thailand
🕐 11am–9pm (Daily)

Make sure to save this for the next time you visit the land of smiles, consider paying a visit to Siam Square as there are tons of options to explore regardless of whether you’re there for retail therapy, cheap eats or entertainment. 

Where will you head to first when you’re in Siam Square?

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