Tis’ the season to be jolly!
Ring in the holiday season like no other with a burst of smiles and fun at Downtown East. This festive season, they’re taking fun to the next level with SmileyWorld Town!

Taking place from 1 December 2023 to 1 January 2024, SmileyWorld Town will feature a photobooth, a massive ball pit, a giant Jenga and many more jolly fun activities.
Oh and the best part is, admission is free! So what are you waiting for?

I don’t know about you but as a child (and even now), whenever I see a ball pit, I’m always so tempted to take a dive into it.
If you share similar sentiments, well, you’ll be pleased to know that you can live out your childhood dreams here! SmileyWorld Town will have a massive five-metre-long ball pit for you to dive into.

The ball pit is fitted with thematic SmileyWorld floats which will certainly make your time in there more fun and exciting — anyone up for a game of hide and seek?
You’ll have 20 minutes in the pit so make sure to make the best out of it. You can book your 20-minute slot here.

If you thought normal Jenga was challenging (and anxiety-inducing) enough, wait till you see the giant Jenga set here. The two-metre tall Jenga tower takes all the fun and stress of the game to the next level — literally.

Put your competitive side to the test and challenge your friends to see who is the real Jenga champion. Let’s just say that after playing the game, I’ll stick to the regular-sized game.

Of course, no event is complete without some claw machines — they’re almost a must-have at events now. SmileyWorld Town has claw machines filled with attractive prizes like shopping vouchers from DON DON DONKI, HaveFun Karaoke and more worth up to S$2,000.
You can score a free play token when you spend a minimum of S$50 for NTUC members or S$70 for Link members. You’ll also receive a complimentary SmileyWorld gift wrapper.

Elevate your gifting season experience with an extra dose of joy with more rewards when you spend more at Downtown East.
If you spend a minimum of S$80 (NTUC members) or S$100 (Link members), top up S$10 and you’ll get to bring home a set of SmileyWorld TENCEL pillowcases and one SmileyWorld Town claw machine token.

Another quintessential to events these days are photobooths. After all the fun jumping around in the ball pit and getting your adrenaline pumping at the giant Jenga tower, make sure to stop by the SmileyWorld Town photobooth to snap quirky pics. Remember to show off your brightest smiles for the camera!

You can choose between six unique photo strip designs, but if you can’t decide on which to get, why not get them all? Each session at the photobooth costs S$10 and you’ll get three photo strips.

There’re also plenty of photo spots around the event space for you to snap pics at, and who knows? If you post your pics online, you could win some limited edition SmileyWorld merchandise and S$20 Downtown East vouchers!
Need something fun to do this holiday season? SmileyWorld Town is the perfect place for you!
Downtown East SmileyWorld Town
Facebook | Instagram | Website
📍 1 Pasir Ris Close, Downtown East E!Avenue Level 2 Event Square, Singapore 519599
🕜 10am—9pm
🗓️ From now till 1 Jan 2024
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This post is brought to you by Downtown East
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