7 types of new homeowners and the products they need from Japanese homeware brand Nitori

by Christabel Tan

New homeowners, how does it feel to be living my dream? I felt even more envious after visiting Nitori.

As I continue working towards my goal of owning my own place, you need to check out the hottest and newest spot in town for all your home furnishing needs. Touted as the “IKEA of Japan”, Nitori has opened a showroom concept store at COURTS Nojma The Heeren in Orchard.

nitori
Photo: Nitori

Nitori strives to establish itself as a beloved furniture brand in Singapore offering top-tier products and services that are stylish, economical, and functional. And from what I’ve seen, you can definitely expect Japanese technology and innovation to be at play.

Here are seven types of new homeowners and the products they need to check out at Nitori. Which one do you identify with?

The soon-to-BTO couple

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Conceptualising the aesthetics of your new home can be challenging without design know-how. Fortunately for the artistically challenged (like me), you can find showroom-style concepts with different colour schemes and interior themes like Simple, Natural, Vintage, Feminine, and Japanese Modern at Nitori.

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Photo by Confirm Good

All I dream about is settling down with my partner in a cosy yet chic apartment. Is that too much to ask for?

The frequent WFH-er

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Photo: Nitori

If you’re looking for a WFH setup that’ll let you work comfortably and productively, the Coffee Table N-Hibari 120 MBR (S$599) will fit snugly in front of a couch, sofa, or loveseat. Plus, the desk area opens to reveal a nifty storage compartment — perfect for post-work drinking sessions.

The amateur gamer

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Gaming or home office setups do not need to come at a hefty cost. A three-piece set comes with a Gaming Desk (S$199), a Shelf (S$119), and a Gaming Chair (S$279) with a cockpit design and adjustable backrest and armrest. Budding gamers or Twitch streamers, this is for you.

The serious sleeper

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Nitori’s Original N-Cool Technology bedding products are a godsend in sleep-deprived Singapore. The entire range of comforters, pillow pads, fitted sheets, pillowcases and even rugs are designed with a unique contact cooling sensation (N-cool) surface, made with fabric that’s water-absorbent, quick-drying, and antibacterial with a deodorising treatment. Now you can have a good night’s sleep without getting all icky and sweaty.

nitori
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From an Anti Snoring Pillow (S$64.90) to a bouncy Mochi-mochi Pillow (S$24.90), the impressive pillow range will leave you spoilt for choice. Here’s to better sleep for us all.

The bachelor who barely cooks

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If you have limited kitchen storage space and want to keep utensils to a minimum, the multi-functional IH Kettle Pot (S$24.90 for 1.9L, S$29.90 for 2.4L) comes highly recommended. You can boil water and cook an easy one-pot meal on days you don’t feel like ordering in.

The IG food influencer

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I know my way around a kitchen, but food styling is a skill I am still trying to hone. If you work with food on a daily basis, having access to a selection of sleek and super light tableware would be extremely helpful. I personally would love Nitori’s Wooden Soup Bowls (from S$6.90) and gorgeous Acacia Bowls (from S$3.90).

The neat freak

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Keeping the bathroom dry and squeaky clean has never been a strength of mine. If you, like me, tend to live life on the messy side, perhaps things will change with this ultra-absorbent, fast-drying Diatomite Bath Mat (S$14.90). You can try it out for yourself at the concept store — prepare to be convinced in no time at all.

Opening promotions at Nitori

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Nitori is commemorating its launch in Singapore with the following promotions from 31 March to 18 April 2022.

  • Make a purchase above S$70 to redeem a free Original Shopping Bag
  • Make a purchase of S$599 and above to enjoy free delivery (U.P. S$40)
  • Purchase an N-sleep Bed Mattress and get a free N-Sleep Pillow Pad

Planning for your new home has never been easier (or more efficient)!

Nitori
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???? 260 Orchard Road, #4 COURTS Nojima The Heeren, Singapore 238855
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