Tiap Tiap, one of Singapore’s most beloved heritage food brands, has officially opened its first physical storefront in Joo Chiat.
The grand opening marks six years since founder Sophia Yeow began baking from her home kitchen, starting a journey that has taken the brand from a two-product home delivery operation to a central kitchen, and now, a permanent home in one of Singapore’s most storied heritage neighbourhoods of Katong and Joo Chiat.
Founded by Sophia and her daughter Nicole Lian (Managing Director of Tiap Tiap), Tiap Tiap is built around the simple conviction that food is equally about what is on the plate and who gathers around it. This philosophy is embedded in everything from the brand’s recipes to the shop itself, where guests can savour a cup of coffee or tea with a slice of cake, while deciding on a cake to purchase for a loved one.
Sweets
Sophie initially started with just three items: pandan chiffon cake, radish and yam kueh. The Pandan Chiffon Cake, made with Japanese cake flour and hand-pressed pandan juice is served with a separately bottled gula melaka for drizzle.
A guilt-free pandan chiffon, using monk fruit as a sugar replacement, was developed over six months of recipe testing and validated with continuous glucose monitors, giving customers a healthier option to indulge in.
The menu has since grown to include Ondeh Ondeh Cake, Banoffee Pie, and Chocolate Cream Cake that reimagines the heartland roll cake in an elevated form with Van Houten chocolate rice and Valrhona dark chocolate.
Savoury
The savoury take-home range draws on Sophia’s Peranakan heritage and personal culinary history, spanning paper-wrapped chicken, Teochew ngoh hiang, Nyonya curry midwings, and seafood yuteow, all made from fresh ingredients. These items, sold frozen with cooking instructions included, are Tiap Tiap’s answer to the busy household, making heritage food accessible to time-starved professionals and working parents whenever the occasion calls for it.
Snacks
The shop’s snack counter features fish keropok made with mackerel, hand-stirred Nyonya kaya made without egg whites for a much rounder and umami spread, and DIY muah chee designed to be eaten cold, allowing customers to store it in the fridge and enjoy it without worrying about it hardening the moment it leaves the steam warmer.
Online orders can be made here.
Tiap Tiap
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📍374 E Coast Rd, Singapore 428983
🕒 8.30am – 3.30pm (Monday & Thursday), 8.30am – 6pm (Friday to Sunday), Closed on Tuesday & Wednesday
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