Catch this pink ice cream van and take a personality test to score yourself a free handcrafted ice cream for a limited time only

by Marcus Leong

Coach will be driving around town in their new ice cream van pop-up. In collaboration with Inside Scoop, the pop-up – called The Coach Tabby Shop – will be visiting four locations over three weekends, from 10 to 16 March 2023. Here’s where you can catch the van and get a scoop of ice cream specially crafted for you. 

Photo: Coach

The Coach Tabby bag is a modern icon which the house has reimagined for the next generation of fashionistas spirit of individualism, fluidity, and courageous self-expression. Much like what the bag represents, the Coach Tabby Shop aims to celebrate the defining moments that make us who we are.  

Photo: Coach/Mercury PR

The colourful pop-up sees a mini van with the iconic Tabby bag mounted atop – you definitely won’t have a trouble spotting it. Pop by the van to redeem a complimentary ice cream that has been specially created by ice cream parlour Inside Scoop.

To redeem the ice cream, you’ll first need to complete the simple Tabby Personality Quiz to discover your Tabby personality. Once done, simply flash your completed screen to the staff at the ice cream van to redeem your sweet treat. 

Photo: Coach/Mercury PR

Redemptions start from 12pm and there is a limit of 500 redemptions daily, so make sure you head down early in order not to be disappointed. While waiting, you can also admire the cute display of the latest Spring 2023 Tabby collection

Photo: Coach/Mercury PR

The ice cream flavours are inspired by the colours of Tabby bag – Yuzu Mango, Honey Lavender, Strawberry Dreams, and Evergreen Matcha. After picking up your ice cream, make sure to head over to the pastel pink photo spot to pose and take pics with your hand-crafted ice cream. 

You can also redeem special Coach stickers when you share about the pop-up on your social media using the hashtags #InMYTabby and #CoachNY. 

Photo: Coach/Mercury PR

The pop-up van will be at its first location, 313@Somerset Level 1 Outdoor Space, from 10 to 12 March. Its subsequent locations are PLQ Plaza at Paya Lebar Quarter from 17 to 19 March, Singapore Management University (driveway at Li Ka Shing Library) from 21 and 22 March. The final stop for the Tabby van is at Bugis+ (outdoor space along Victoria Street) from 24 to 26 March

Wanna know what your Coach Tabby personality is and snag a sweet treat at the same time? Head over to the pop-up van now to find out!

The Coach Tabby Shop
📍 Multiple locations

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