Whether you’re a fan or not, there’s no denying Labubu’s massive takeover this year — and by extension, POP MART’s dominance. From the launch of Singapore’s largest POP MART to the first-ever Labubu-themed cafe in Surabaya, it seems Labubu is popping up everywhere!
So, it should be no surprise that the world’s first POP MART theme park — POP LAND — has quickly become a bucket list destination for fans.
POP LAND has revamped the largest park in Beijing, China, Chaoyang Park, into an immersive leisure and entertainment space filled with beloved characters like Molly, Labubu, Dimoo and more.
Don’t expect the POP MART theme park to have roller coasters and pirate ships on the scale of Universal Studios and Disneyland though. Rather than an amusement park filled with thrilling rides and the exhilarated screams of other guests, POP LAND has taken inspiration from Japan’s Ghibli Museum and Shiroi Koibito Park (yes, that famous Hokkaido White Lover chocolate biscuit).
Built for fans to relax and immerse themselves in a haven of their favourite characters, the park is divided into three main areas: Pop Street, Labubu Adventure Forest, and Molly’s Castle.
Pop Street
Welcoming you at the entrance of the theme park is the colourful Pop Street, which promises a fantastical experience with tons of interactive activities, games and shopping. There are stores, statues and various architecture featuring different characters like Molly, Skullpanda, PUCKY, more.
Labubu Adventure Forest
Pass through Pop Street to find the Labubu Adventure Forest, the living place of THE MONSTERS. You’ll be able to see the family of mischievous creatures in their natural habitat. But be careful, this place is also a forest of unexpected encounters! Here’s where you can find 19 life-sized Labubu, alongside Zimomo, Tycoco, Spooky and Pato, which may emerge when you least expect it!
The lore of THE MONSTERS has been integrated into the landscape in the forms of unique areas including a fishing village, a treehouse, and a Village of Warriors. There’s also a 1100 square metre adventure playground with trampolines, swings, climbing walls and nets, mazes and more for children to enjoy themselves.
Molly’s Castle
To the east of the park stands Molly’s Castle with three levels and a mysterious basement. You can play to your hearts’ content at experiential gaming installations and less intense family-friendly attractions, dine at the two themed restaurants and snag exclusive POP LAND merchandise at the souvenir store within the castle.
Stroll through the first floor museum showcasing POP MART’s popular collections and its history, then grab some exclusive POP LAND merch at Molly Toy’s House. Head up the second and third floors for a shop and dine extravaganza — from the food to the furniture and decorations being sold, there’s nothing that is not character themed!
But what about the mysterious basement? Visitors will be able to enter the nighttime immersive experience “Journey of Wishes”, and Molly is, of course, the main character of this story. Big Ear has gone missing, and the wishes of Molly, Dimoo and her other friends have them come together to create…the rest is a secret!
Here’s a little spoiler for you: you’ll be able to experience POP MART’s entire toy-making process up close.
Fans shouldn’t miss out on the chance to grab the incredible MEGA ROYAL MOLLY 400% figurine, standing at four times the size of your usual Molly! There are also POP LAND exclusive fridge magnet blind boxes, hair bands, keychains, plushies and extremely cute character bags that have my mouse hovering on an airplane ticket to Beijing!
Keep a lookout for meet and greets, festive celebrations, augmented reality (AR) immersive experiences around the theme park as well.
Tickets are priced from RMB150 (S$27.68) per person on weekdays and RM180 (S$33.22) per person on weekends. You can purchase your tickets on Trip.com here or via WeChat.
Why not fit POP LAND down into your sightseeing schedule on your next trip to Beijing?
POP LAND
📍 West Gate 3, Chaoyang Park, 1 Chao Yang Gong Yuan Nan Lu, Chao Yang Qu, Bei Jing Shi, China
🕐 10am–8pm (Daily)
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