Netflix has confirmed that the ‘Shuffle Play’ feature will be launched this year, and it’s something to look forward to.
If you’re like me, you’ve probably spent a good few minutes shuffling through the deck of movie posters, reading synopses, and hoping to find something else worth watching. Shuffle Play solves that.
Netflix boasts a range of movies to watch. However, the choices can get a little overwhelming sometimes. With the new Shuffle Play feature, Netflix will randomly play content for you based on your viewing history, and even those you’ve saved into your list.
The idea is to skip browsing entirely, while quickly finding content that’s tailored to your tastes.
Test runs on this new feature started last year, where Netflix introduced a shuffle mode button. The button plays random episodes of a single series and was well-received by sitcom fans. Netflix also created a ‘Play Something‘ sidebar button in July 2020, although its function was identical to Shuffle Play.
The Shuffle Play button isn’t available on the Netflix mobile app and desktop site yet, but the company has announced its release to be scheduled for the first half of 2021.
Creating an experience closer to traditional TV
However, the feature is yet to be named. Co-CEO of Netflix, Reed Hastings has jokingly chimed to call it ‘I’m feeling lucky’, a reference to Google’s search feature that brings you to the top web page search result. Of course, it was shot down by COO Greg Peters.
But whatever it is, subscribers are sure to look forward for its release. Afterall, it does mimic the randomized experience of traditional TV.
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